The Pure Group secures new investment partners
Wednesday, January 03, 2018
(Marketing-Interactive by Angel Tang) – Pure Group announced a new investment partnership with FountainVest Partners and Ontario Teachers’ Pension Plan.
FountainVest is a Hong Kong-based private equity firm which has invested in companies including Chinese mobile app Codoon, Chinese lifestyle service app Meituan/Dianping, the China Joint Venture of the sports talent agency WME/IMG, and China’s digital billboard network operator Focus Media.
As for Ontario Teachers’ Pension Plan, it is Canada’s single-profession pension plan with offices in Toronto, Hong Kong and London. It has experience in the fitness sector, including health club chain 24 Hour Fitness and GNC, a specialty retailer of health and wellness products.
The undisclosed sum of investment from the two companies will fuel Pure Group’s growth in Asia. At the moment, the 15-year-old Hong Kong-based fitness business group has yoga studios (Pure Yoga), online yoga video platform (MyPureYoga.com), fitness centres (Pure Fitness), raw organic healthy eating (nood food) and performance activewear (Pure Apparel).
