Mobile game maker Animoca Brands finally goes public in Australia
Saturday, January 24, 2015
(VentureBeat by Dean Takahashi) – Animoca Brands, the maker of mobile games such as one based on the Garfield cartoons, has gone public on the Australian Securities Exchange (ASX). The company raised $2.4 million from the transaction.
The deal was supposed to happen a couple of weeks ago, but the filing took longer than expected. The transaction shows that brands are becoming more popular in mobile titles, but it also shows that it isn’t easy to raise money for mobile-game companies. Animoca Brands had to go public through an unusual transaction, rather than simply raise money from private venture capitalists.
